Vision
Strives to be one of Thailand’s leading residential property development companies, and offer quality products and services at reasonable prices.
Mission
- Financial mission :
- Build financial stability and generate greatest benefits for shareholders, through sustained sales growth and efficient cost management.
- Marketing mission :
- Deliver quality products - in terms of location, construction standards, and environment - at reasonable prices, provide excellent customer service, and constantly make the “ChuanChuen” brand known to the public as a leading residential property development company.
- Production and service mission :
- Deliver quality products and excellent services on time and with efficiency, and continue to improve product quality.
- Management mission :
- Enhance competitiveness, always make an all-out effort to achieve the goals set for all operations, and promote good governance.
- Personnel mission :
- Instill a sense of responsibility in maintaining quality and providing service, and create a culture of continuous learning and development in a friendly working environment.
In addition to being a leading developer of residential property in Thailand that seeks to offer valuefor-money products and services to its clients, the Company added a vision on sustainable well-being by setting an additional business goal in terms of marketing, to present products for sustainable well-being, under the conceptual framework of well-being, and foster an awareness in this concept among its personnel.
